What Is Search Engine Optimization?

Google, Bing, Yahoo, oh my!

SEO - Search Engine Optimization - is achieving maximum efficiency (Optimization) in your website so that Google, Bing, Yahoo, etc. (Search Engines) can find it.

How do we do that?

In 1996, Bill Gates coined a phrase with his essay, “Content Is King.” His words still hold true today. He said, “Those who succeed will propel the Internet forward as a marketplace of ideas, experiences and products - a marketplace of content.”

Compelling content is part of the SEO puzzle, but there is more…

At JR Brick Communications we take the guess-work out of SEO. In addition to relevant content, some of the devices we use to increase SEO are:

• Keyword analysis and research

• Judiciously placed keywords

• Expert use of tags, meta descriptions, titles, subheads, quality links, etc.

• Search Engine and user-friendly site structure

Clearly this isn’t an exhaustive list of good SEO practices. It’s an ever-evolving science that requires ongoing education and research.

If you’d like information on a website to promote your business or to sell products, let me know. I’d love to help! Write me at jan@jrbrick.com.